Pigment File and inclusive beauty shopping experiences

A skin tone matching tool that makes decisions with ease.

Cosmetic color matching tech had long been dependent on proprietary camera devices, operated in-store by sales staff. This is a new way to recommend makeup for a specific skin tone. Pigment File replaces the lengthy human contact, often cited as a pain point, with a mobile-first solution.

The MVP was built with open-source low-code platforms. A viral PR moment and user interviews accelerated data collection for future releases.

The product earned a place in a 12-week business accelerator for entrepreneurs, HQ Labs. During the time, business model canvases were scrutinized and engineering mentors consulted.

Key Tools

User Testing
Storyboards
WordPress and Open Source Taxonomy Tools
Prototypes
Email Campaigns