The Hartford’s Small Business Innovation Lab builds interfaces that appeal to new audiences.

To launch this new e-commerce platform for gig workers, we followed a human-centered process. When research and technical specs came together, we built a brand identity that resonated with the target audience.

A new insurance brand faces extraordinary challenges to be relevant and trusted. Fast, all-digital, transactions are expected and disrupting the traditional agent-based model. To completely replace human intervention, the backend of this new shopping experience is complex and those complexities are invisible to users.

Lead generation, during the multi-year development cycle, made MVP launch more affordable. Users moved from awareness to conversion with email and SMS campaigns. We created bespoke attribution solutions to measure success for our experiments.

Key Tools

Sketch and InVision prototyping
Qualitative and quantitative research
User Testing
Salesforce Marketing Cloud
Google Analytics

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